Re: Lets talk Caching strategy...

Bob Novick (bnovick@netcom.com)
Fri, 10 Feb 1995 07:26:28 -0800

On Thu, 9 Feb 1995, David J. Rodman wrote:

> Am I missing something?
[snip]
> So, if Prodigy caches our Paradise Treasures page and another few hundred
> thousand people see our beautiful Hawaiian gift items and Bed and
> Breakfasts and recreational activites (shameless plug! :-)), how does
> that hurt us? So, we cannot go back to our vendors and say "56.6 hits
> per hour." But if the orders pick up, who cares? And if the orders
> _don't_ pick up, knowing the hit rate is not going to ameliorate that either.
>
> I'm a tecchie breaking into marketing, so be gentle!

I'm a marketing consultant breaking into the Internet and what you write
makes eminent marketing sense to me. I have been astonished that your
sensible position has not been more widely supported in this group.

Bob Novick
Impulse Research Corp.
Los Angeles
bnovick@netcom.com